Header image  

A film by Harold Boihem

of Parallax Pictures


The Ad and the ID
Sex, Death, and Subliminal Advertising

A 28-minute DVD © 1992

Each day we are exposed to hundreds of advertisements. We are exposed to them, but we don't really see them or pay attention to them. This provocative documentary shows how advertisers use powerful "subliminal" images to influence and motivate consumers to buy. It uncovers and analyzes, from a psychoanalytic perspective, the hidden images of sex and death that are placed under the surface of seemingly ordinary advertisements: the ads hidden within the ad…

Written by and featuring Dr. Bernard McGrane, Sociology professor of Chapman College.

Produced by Harold Boihem and Bernard McGrane.